We can’t stress enough the value of a highly written press release. When you are writing your press release, keep your audience in mind. Simultaneously, remember that part of your audience is going to be an editor, reporter or journalist. This is important as these are the individuals who if they like your story, will publish it offering you another arm of exposure.
Be sure that the first paragraph of your own press release answers the key questions including Who, What, When Where and Why. You might have one sentence to not loose the editor/journalist.
The content within your press release needs to be accurate, easily readable and to the point. A well written press release does not have to be a novel. Remember the purpose of a press release is to entice your reader or journalist to contact you for additional information. You may not need to tell your Companies entire life history. Actually, shorter pr releases (usually between 175 – 300 words) have a tendency to receive more exposure, if written well. Why? Because many trade publication journalists might be searching for a short informative piece of information to fill a place inside a magazine, paper or internet site. Maybe you have seen short snip-its inside the side of the magazine, or along the side of the page on a web site. Guess where information comes from.
A carefully written and informative press release will be sure to capture your eye area of journalists. Be sure you invest some time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. Since we know a well written press release, with perfect timing provides you with the exposure everyone is looking and longing for.
Since you now have written your press release, submitted it for distribution and therefore are receiving calls and emails regarding it, you will undoubtedly have some inquiries to be answered.
Should your press release is written with embellishments, you will quickly lose credibility. Bear in mind, that this lack of credibility will also carry to future press releases. Journalists will remember a source. They are going to remember a name. They are going to remember a website. Should you leave an unsatisfactory taste in their mouth, they will likely keep this in mind experience. This means next time you submit a press release, which can be accurate the second time around, will never be considered with a journalist that remembers you as someone that will embellish a tale. Tend not to embellish or exaggerate your press release.
Make certain if you work with facts and figures to boost your story, that you simply provide sources of these numbers where you can. The reason behind this is simple. It adds credibility. If you publish figures or information, although the information and facts are accurate, people may go with the theory “it ought to be to great to be real”. Again, although completely innocent, can lead to appear stretching the reality. And again, this will result in your press release possibly being overlooked in the future.
If the information is true, and you also cannot back it up, when possible go conservative and tell them when they contact you. This could not really be possible, but bear in mind, you may not wish to turn a journalist/editor off.
Section 3 – Grammar Please ensure your press release continues to be read, edited and re-read before submission. A poorly written press release will certainly be a very fast shut off for virtually any journalist or editor. A poorly written press release will also be a poor reflection for just about any Company.
By doing so, you will be able to capture any grammatical errors. Although the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically decrease the potential for error.
Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This works well for pr releases that may be a bit on the longer side.
Perhaps have a coworker or friend take a look at press release. Sometimes another list of eyes may catch an error. Although you may have read and re-read your job, sometimes when you find yourself extremely focused, you could tune a mistake out.
Hold off until the morning and re-read your press release. You would probably not believe what a difference an evening of sleep are capable of doing to suit your needs if you are writing. When your bright and fresh, re-read your press release to ensure it is exactly how you want it.
If everything reads well there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is presently using a number of editors in order to offer the writing service or editing service for your press release. Even though this feature will not be now available, our company is working on this to suit your needs.
Section 4 – How Many Times Should You Submit Your Press Release? At 24-7 Press Release Newswire we provide you with various kinds of press release distribution ranging from basic to professional. Our professional go here is under our Mass Media Distribution program and includes press news distribution to some pool of approximately 80,000 journalists, 4000 internet sites, opt in journalists that request news to become sent directly to their inbox and naturally relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The Newest York Times, USA Today, Ask Jeeves, Google News amongst numerous others. At 24-7 Press Release, distribution is also brought to opt in feed subscribers that sign up to pull our headlines to use as content on their internet sites. When our headlines are updated, their headlines can also be updated. Part of this wonderful press distribution is attributed to our partnership with PR Newswire.
Since we now have wowed you with what sort of press release distribution we are capable of, we need to let you know that a poorly written press release will receive pretty much no pickup. Which means that although some places could possibly publish your press release (very little places though), when it is poorly written, it will probably be immediately disregarded. This implies that journalists will look at it and disregard it. They are going to also, more than likely disregard future pr releases from the same source/Company.
Section 5 – How Many Times In The Event You Submit Your Press Release? We have this question motivated to us often and today decided to finally include this little information inside our Press Release Writing Tips section.
So, just how often in the event you submit your press release? Principle is once to two times a month. However, should you not have any news worth mentioning, then once a month is a good principle.
A Lot Of Companies undergo changes. Management changes, product changes, service changes or some other changes. To not have something to create about, in most companies would be rare. Do you have a hot new service you are now providing? Have you got a great new service you intend to provide coming in the future that you would want to inform people of? Do you have newer widget whlexk you are importing that no one has? Have you been hiring newer executive from a Fortune 500 Company which will add an asset to your Company? These are merely a couple of ideas to keep in mind.
Some of our customers have found using a mixture of our Mass Media Distribution press distribution type every month, coupled with a reduced level of distribution in a second time inside the same month to work well for them.